Campaign for Nature
Marketing Consultant
The Wyss Campaign for Nature was a global effort that called on policymakers to commit to protecting at least 30 percent of the planet by 2030.
Working on contract with the National Geographic Society, I supported the campaign’s global digital strategy through narrative strategy, social media production, and website management.
At the Montreal Conference of the Parties for the Convention on Biological Diversity, I helped create a 12-minute in-person immersive experience that brought nature to the forefront of the negotiations.
OASIS Immersion’s ongoing experience “Root for Nature,” which was inspired by this immersive exhibit, later won the Numix Prize for Best International Exhibition.
Ultimately, in December 2022, the “30 by 30” target was included in the Kunming-Montreal Global Biodiversity Framework.
